Since many of the Norlid’s clients use Eloqua as an Email Marketing Automation platform, I was working on developing custom solutions and integrations. Most of the solutions would typically involve a specific business logic added on top of Eloqua, which would handle Contacts, Email Content or manage Assets in campaign canvas. Integrations where concerning primarily with importing Contacts and related data from different sources, and exporting data on Contact activities such as email clicks, web visits, push response etc.

As a result of many years of developing software around Eloqua, a series of products have emerged as standard packages. These SaaS type solutions where designed to be installed across instances and serve the needs of multiple clients. With my second role as a ‘Head of product’, I had a responsibility to create standard software based on the experiences from custom solutions. All the applications have been developed and hosted on AWS cloud.

Besides building software for Eloqua, I had an opportunity to develop a backend and mobile application for “Få tiden tilbage” project which took six months to complete.

At Globase, I was responslible for a development team of 5 employees. The company had a client portfolio of about 100 companies, among which where: Mercedes - Benz , Bang & Olufsen, 3M, Grundfos, DFDS, Cognito and others. Our SaaS product was an Email Marketing Automation platform with an eco system of custom solutions, microsites and landing pages.

List of responsibilities:

• Managing development team (Agile SCRUM)
• Maintaining in house platforms and custom solutions
• Pre-sales and requirement specification
• Maintaining server racks in QSC (Germany)
• Being part of the Management group
• Migrating clients from V1 to V2 platform

It was an exciting time of transition and cultural changes due to the fact that Globase changed the ownership, from Ad Pepper Media to Mailup (Growens).

Most of my time at Increase I spent working with Oracle’s Email Marketing Automation platform Eloqua. I was building applications and data integrations in the AWS cloud. One of the more interesting project during that time, was the development of the Event App. This application was designed to handle the event flow by creating many assets (Email, Landing Page, Registration Form, Custom Data Object etc) on a campaign canvas in Eloqua, which can handle the invitation, registration and keep track of the participation status.