This integration project enabled Oracle Eloqua to send push notifications via Airship,a multi-channel messaging platform. The solution supported several key use cases:

• Sending push notifications from the campaign canvas (scheduled or in-app)
• Triggering batch push messages from Eloqua segments
• Sending push notifications on form submissions
• Importing mobile device data into Eloqua
• Tracking and managing push response activity

Within the Eloqua campaign canvas, marketers could easily drag the Airship Cloud Action component into their workflows. Through a simple configuration process, users could authenticate, select a target mobile app, choose a message template from Airship, and specify platform targeting (iOS or Android). Push notifications could be sent instantly or scheduled, providing both flexibility and ease of use.

The integration also supported batch segment pushes. From the segment view, users could define segmentation criteria and configure push delivery via the embedded Airship interface. While the configuration process was similar to canvas-based sends, the underlying mechanism differed:

• In the campaign canvas, contact payloads were delivered directly to the backend as users flowed through the workflow
• In segment-based sends, contact records were fetched from Eloqua in bulk

Additionally, the integration enabled device imports into Eloqua, storing device data in Custom Data Objects, and logging user interactions (e.g., opens, taps) as External Activities. These data points supported advanced segmentation and enabled more sophisticated user engagement strategies.